When considering investing in a color output device, it's our goal to provide you the benefits of using color as well as industry trends to support the claims.

Consider the the influence color has on...>> decision making speed
>> attention span, recall & retention goes up
>> rejection goes down
>> first impression (professionalism, credibility)
>> responsiveness (initial and repeat business)
>> payments (bills with highlighted or colored text result time payments, more often.)

Continued economic expansion in the United States has fueled a 20% compound annual growth rate (CAGR) for color laser printers. Small and large organizations want to print more color documents, seeking laser printers or MFPs with color speeds from 5 pages per minute (ppm) to 35 ppm. Premium color laser output has become attractive to small and midsize businesses (SMBs) that want to project the image of a larger competitor. The production color printing market will grow 15.4% through 2009. An increasing proportion of pages will be printed in color and on slower, more distributed devices.
-Source, Gartner Dataquest

Enhance the overall impact of documents using color and gain a competitive edge. Presentations, mailings, newsletters, spreadsheets... they all become more recognizable, attractive and readable. More concrete: color communicates 70% faster than black and white!
-Color for Impact by Jan V. White

Resources
>> Color for Impact, Jan V. White
>> Gartner Dataquest